MKT 240 –Principles of Marketing 

3 Credits

CATALOG DESCRIPTION:		A study of the basic marketing principles, functions and institutions.  Emphasis is on marketing concepts; the role of the consumer; and characteristics of retail, wholesale, industrial, and commodities marketing.  The relationship of marketing to the behavioral sciences is emphasized.   This course is NOT self-paced.
INSTRUCTOR:		Kristine Ricker Choleva, Chair of Hospitality and Culinary Arts, Assistant Professor in the Business Division HolyokeCommunity College 303 Homestead Avenue Holyoke, MA 01040 http://www.hcc.edu/about/krcholeva.html
CONTACT INFO:		KittredgeCenter513 413-552-2565 e-mail: kcholeva@hcc.mass.edu  All students enrolled in online courses should contact the instructor using the class's WebCT internal mail function.
OFFICE HOURS:		Vary by semester and will be posted within the course website.
REQUIRED TEXT AND WebCT ACCESS CODE:		Marketing, 9thedition by Lamb, Hair and McDaniel, Southwestern Publishing/Thomson Learning, Cincinnati, OH ISBN # 9780324362084 WebTutor Access Key Code for Marketing, 9e Both are available online from HCC Bookstore at http://www.hcc.edu/campus/bookstore.html
Supplementary Materials		All students must have internet access as per minimum standards posted on the HCC online learning site webtide.hccdl.org as well as access to the HCC library online.  Additional materials may also be found on the textbook publisher’s website at http://lamb.swlearning.com.
	COURSE OBJECTIVES:

 

§         Provide the student with an integrated view and appreciation of the marketing process.  

§         Introduce the student to marketing terminology and marketing concepts, as well as the basic practices and skills involved in marketing management.

§         Emphasize the importance of consumer behavior in product, promotion and pricing decisions.

§         Develop an understanding of the interdisciplinary approach to the solution of marketing problems through competitive and ethical decision-making.

§         Familiarize the student with the contemporary concepts of technology driven marketing.

§         Promote student interest in marketing as a career in such areas as sales, retailing, advertising, marketing research, wholesaling, packaging, and physical distribution.

 

INSTRUCTIONAL METHODS – Distance Learning §         Reading assignments and tutorials from course textbook §         Online reading check quizzes §         Mandatory class discussions held in WebCT bulletin boards §         Video lectures from the WebCT package §         Other online WWW activities and homework assignments   GENERAL COURSE REQUIREMENTS   In an online course, students should plan on spending no less than 3 hours per week for each course credit, or 9+ hours per week for an average 3-credit, course.  Weekly assignments in this course will generally include the following. ·         One or two chapters of reading ·         One or two chapter quizzes ·         Participation in one discussion and/or one assignment   EVALUATION:

         

               Chapter Quizzes.................................................................................................. 50%

               Assignments.......................................................................................................... 20%

               Discussions............................................................................................................ 20%

               Final Exam.........................................................................................................   10%

          

Quizzes

Most quizzes are opened at the beginning of the course so that students may work ahead.  Each student may take each quiz twice – his/her average score will be recorded.  Quizzes close on Sunday of the week that the corresponding chapter is covered, with all the due dates clearly indicated on the calendar.  Quiz make-ups are allowed only with the permission of the instructor, and are limited to one per student each semester.  

 

Assignments

Throughout the course students may be required to submit end-of-chapter exercises, case studies, marketing planning worksheets and online activities that illustrate a practical application of the textbook concepts.  All assignments have a due date as clearly indicated by the course calendar, and must be submitted via the course’s assignment tool.  Late assignments will be accepted for five days after the due date, with 10% deducted for each day late.    No assignments will be accepted after the 5-day window has closed.

 

 

Discussions

All students must participate in online discussions, which take place throughout the term.  Discussions are based on textbook and course materials, as well as current industry events and literature available online or through the HCC library.  An initial posting that comprehensively answers the question posed by the assignment will constitute an average grade, with additional points earned for exceptional postings that bring in outside research and appropriately expand the discussion, and/or and participation in further constructive discussion with classmates.  All discussion postings should be treated as college-level assignments; outside research is often necessary, and correct spelling, grammar and source citation is required.  Discussions close on the due date clearly listed in the course calendar and late submissions are not allowed.

 

Final Exam

The final exam will be open for several days at the end of the class.  Students may take the exam at their convenience, but it may only be taken once.  It will consist of a variety of question styles including multiple choice, true/false, vocabulary identifications, cases, and essays.  There is no make-up for the final exam, and late submissions will not be accepted.

 

Attendance Policy:   

Timely participation in all assignments will indicate to the instructor that the student is actively attending the course.  The failure of a student to submit two consecutive weeks' assignments will result in the administration of the grade of AW (Academic Withdrawal) regardless of log-on dates.  After the administration of the AW, the student will no longer have access to the course.  

Students with planned vacations or short periods of planned absence from the online course should work ahead as most assignments are available at the beginning of the course.  This type of absence will not garner exceptions to attendance or assignment submission policies.  Arrangements for make-up quizzes or tests must be made in advance of a planned absence.

Students who anticipate being unable to participate in class for an extended period of time for any reason should contact the course instructor. 

Students wishing to withdraw from the course should contact Gloria DeFillipo, Dean of Distance Education at 413-552-2236 or gdefillipo@hcc.mass.edu.  

 

COURSE SCHEDULE - This course is NOT self-paced.

The course schedule is located within the calendar portion of the course and is available to students on the day that the course opens.  All assignments are due on the dates indicated and in accordance with the course’s late and make-up policies as outlined above.