INTERACTION PLAN

ENTREPRENEURSHIP - MAN 235-66

 

 

PROFESSOR: Ellen T. Majka OFFICE: KC 419

OFFICE HOURS: As Posted on door

TELEPHONE: 552-2350 e-mail: Web CT

Required Materials:

ENTREPRENEURSHIP: Stating and Operating a Small Business 2^ND Edition, 2010 Steve Mariotti, Caroline Glackin. Pearson Education, Inc.

ISBN: 978-0-13-236600-7

 

Additional Required Reading: Each week, students are expected to read Entrepreneurship, Business Week, Fortune Magazine or various periodicals (traditional or .com version) and be prepared to discuss an article as it relates to current chapter material.

Course Description: Introduction to planning and implementation of the operations of a small business as well as remedial action for small business problems. Topics covered include legal considerations, financial and administrative control, supervision and personnel, site selection, competition, sales promotion, and marketing.

 

Communication Policy

I encourage students to communicate through the discussion board (Bulletins) and web CT e-mail (Private Mail).

BULLETINS: Please use this function for general questions pertaining to the class. Many people may benefit from your question. This allows all students in the class to view, respond, and view the answers to the posted question. Students are encouraged to respond to discussion questions posted by classmates. I will respond by 6:00 PM the evening before class.

PRIVATE MAIL For private e-mails to me, please use the function. This function should only be used if you need to discuss a private matter with me. Do not send assignments to me through Private Mail. They will not receive credit.

Course Objectives/Outcomes:

·         Explain what entrepreneurs do.

·         Find and evaluate opportunities to start a business.

·         Explain the various purposes for a business plan and the audiences for it.

·         Understand the components of a business plan.

·         Understand how market research prepares business owners for success.

·         Understand factors involved in creating a marketing strategy.

·         Understand the start-up, fixed, and variable costs for starting a business

• Explain the importance of tracking fixed and variable costs for financial success

·         Explain the difference between debt and equity financing.

·         Explain how profit works as a signal to the entrepreneur.

·         Understand various financial statements used in small business operations.

·         Understand ownership and the various legal structures of a business

·         Demonstrate an understanding of the importance of effective leadership and the basics of human resource management

• Demonstrate an understanding of methods for growing your business and investing for a secure future

 

Method of Instruction: Online – Distance Learning Students are required to engage in the following interaction(s) for successful completion of this course: Students must log in and participate each week in discussions facilitated by use of the course's website.  Discussions will focus on articles from current issues of Entrepreneurship and other periodicals, case studies, and other resources to be named; therefore, students will have reading assignments in such publications as well as their text. Any projects or assignments will be turned in electronically through the assignment module. Students will view video clips from various websites including but not limited to CNBC, Business Week, and Entrepreneurship. Quizzes and Exams will be taken online and include both objective as well as short answer essay questions.     Evaluation of Student's Progress: Students' grades will be based on the following criteria: Exams 30% Quizzes 20% Projects 25% Assignments & Discussions 25 %   Please note: These percentages may change before class starts in January and will be noted on the syllabus.

 

It is the policy of this class that there are no make-up opportunities for exams.