Distance Learning Course Interaction Plan

Distance Learning Course Interaction Plan

Course Number and Title:

MGT 235, Entrepreneurship

Instructor:

Candida Johnson

Telephone Number (if any):

413 552 2309

Email Address:

cjohnson@hcc.mass.edu

Office Hours (if any):

To be announced

Online Hours:

To be announced

 

Communication Policy:
students are encouraged to communicate by email; however, in an emergency, they should feel free to telephone. Note that Professor Johnson will not respond to email messages or voicemail messages between Friday noon and Monday morning unless otherwise specified on the bulletin board.

 

X Asynchronous Course                                                   Synchronous Course

 

Asynchronous:
This kind of distance education is characterized by an emphasis on "learning on demand" or "as needed communication" between students and faculty from multiple locations at times convenient to participants.

 

Synchronous:
This form of distance education entails the use of live, two-way communication among and/or between students and faculty in a scheduled or "fixed" point(s) of time(s), much like classroom-based instruction.

 

Course Description:
Introduction to planning and implementation of the operations of a small business as well as remedial action for small business problems.  Topics covered include legal considerations, financial and administrative control, supervision and personnel, site selection, competition, sales promotion and marketing.

 

Required Textbook & Materials:
Mariotti, Entrepreneurship :  Starting and Operating a Small Business from Prentice Hall and subscription to Entrepreneurship magazine—online or in print.  It may also be necessary to purchase an access code for material on the WebCt site.

 

Course Objectives:
Upon successful completion of the course, students should be able to:

  • Recognize new opportunities for business ventures.
  • Describe how to take a new concept from initial idea to final execution.
  • Assess the feasibility of a proposed business
  • Identify the competitive advantages an entrepreneur has over an entrenched business
  • Demonstrate an understanding of the importance of a marketing strategy and its components
  • Demonstrate an understanding of the importance of excellent customer service
  • Explain the importance of tracking fixed and variable costs for financial success
  • Create an income statement
  • Explain the difference between debt and equity financing
  • Explain the importance and methodology of tracking cash flow
  • Describe the differences among potential legal structures and the advantages and disadvantages of each
  • Demonstrate an understanding of the importance of effective leadership and the basics of human resource management
  • Demonstrate an understanding of methods for growing your business and investing for a secure future

Methods of Instruction:
Online – Distance Learning Students are required to engage in the following interaction(s) for successful completion of this course:

Students will participate several times each week in discussions online facilitated by use of the courses website.  Discussions will focus on articles from current issues of Entrepreneurship and other periodicals, case studies, and other resources to be named; therefore, students will have reading assignments in such publications as well as their text. Any projects or assignments will be turned in electronically. Exams will be taken online and include both objective as well as short answer essay questions.

 

This course may include, but not be restricted to, the following interactions:

1. in person meetings

NO

 

2. telephone interactions

YES

 

3. electronic interactions (email, internet...)

YES

 

If yes, dates, times, places are to be specified…

Students will be expected to interact using email and the bulletin/discussion boards as well as potentially private discussion boards several times each week.

 

Evaluation of Student's Progress:
Students' grades will be based on the following criteria:

Midterm Exam

20%

Final Exam

20%

Quizzes

10%

Project 1

15%

Project 2

15%

Participation in discussions. 

20%

Please note: These percentages may change before class starts in January.

 

 		 

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