HFM 101 – Introduction to the Hospitality Industry
Brick & Click Interaction Plan
It is the objective of the course to clearly identify the characteristics of the hospitality industry and to provide students with a comprehensive overview of the following industry areas:
§ Tourism
§ Hotel Development and Classification, Rooms Division and Food and Beverage
§ Restaurant and Beverage Development, Classification & Operations
§ Managed Services, Recreation and Leisure
§ The Gaming Entertainment Industry
§ Meetings, Conventions and Expositions
§ Marketing, Human Resources and Culture
§ Leadership and Management
§ Hospitality Industry Finances and Cost Controls
§ Hospitality Information Technology
COURSE COMPETENCIES:
Upon successful completion of the course students should be able to:
§ Explain the historical development of the hotel, food service and tourism industries.
§ Describe the emerging corporate and managerial philosophies of the 21stcentury.
§ Be acquainted with the social, economic and environmental context within which the hospitality industry operates.
§ To understand the structure, nature and operating characteristics of the different sectors of the hospitality industry listed above.
§ To obtain an appreciation of the various functions of management and their interrelationship; including marketing, finance, and human resources.
§ Identify the role of managers in the industry and highlight their unique responsibilities.
§ Identify emerging trends in all areas of the industry including technology.
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INSTRUCTIONAL METHODS
§ Reading assignments and tutorials from course textbook
§ Chapter Notes from the WebCT package
§ Mandatory class discussions held in WebCT bulletin boards
§ Online reading check quizzes
§ Written Midterm and Final Course Project
§ Other online WWW activities and homework assignments as assigned
GENERAL COURSE REQUIREMENTS
In an online course, students should plan on spending no less than 3 hours per week for each course credit, or 9+ hours per week for an average 3-credit, course. Weekly assignments in this course will generally include the following.
· One or two chapters of reading
· One readiness assessment Test
· Participation in one discussion and/or one assignment
EVALUATION:
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Readiness Assessment Tests .................................................................................... 40%
Discussions............................................................................................................ 20%
Assignments.......................................................................................................... 20%
Final Project or Exam........................................................................................ 20%
Readiness Assessment Tests
Online readiness assessment tests are administered for each chapter or two chapters covered per week. They are brief (10-20 questions) tests of comprehension of the chapter materials. Reading check quiz questions may be multiple choice, true/false, short answer or case-based. Each student may take each quiz twice – his/her average score will be recorded. Quizzes close on Sunday of the week that the corresponding chapter is covered, with all the due dates clearly indicated in the course calendar. Each student is allowed one make-up per semester, regardless of reason. Make-up quizzes must be arranged with the instructor no later than one week after the due date.
Discussions
All students must participate in online discussions, which take place approximately every other week. Discussions are based on textbook and course materials, as well as current industry events and literature available online or through the HCC library. In most cases, an initial posting of 200+ words will constitute an average grade, additional postings and participation in discussion will yield additional points toward the discussion grade. All discussion postings should be treated as assignments - outside research is often necessary, and correct spelling, grammar and source citation are expected. Discussions close on the due date clearly listed in the course calendar and late submissions are not allowed
Assignments
Throughout the course students will be required to submit assignments such as end-of-chapter exercises, case studies, and online activities that illustrate a practical application of the textbook concepts. All class assignments are submitted using the course’s online assignment tool. Llate homework assignment grades are allowed, but grades will be dropped 10 points each day up until 5 days after the due date, at which point they will no longer be accepted. Assignments should be college-level work, typed in standard format, spelling and grammar-checked and all sources properly cited.
Final Exam or Course Project
The final assignment will vary by semester, and may be in the form of either an exam or a course project.
A final exam will be open during the last week of classes. Students may take the exam at their convenience, but it may only be taken once. It will consist of a variety of question styles including multiple choice, true/false, vocabulary identifications, cases, and essays. There is no make-up for the final exam, and late submissions will not be accepted.
Students will complete a research project based on a city or region’s hospitality history and contemporary offerings. Projects will include library-based research as well as online trip planning, and may include a presentation of findings to the class in an online format.
Attendance
Timely participation in all assignments will indicate to the instructor that the student is actively attending the course. The failure of a student to submit two consecutive weeks' assignments will result in the administration of the grade of AW (Academic Withdrawal) regardless of log-on dates. After the administration of the AW, the student will no longer have access to the course.
Students with planned vacations or short periods of planned absence from the online course should work ahead as most assignments are available at the beginning of the course. This type of absence will not garner exceptions to attendance or assignment submission policies. Arrangements for make-up quizzes or tests must be made in advance of a planned absence.
Students who anticipate being unable to participate in class for an extended period of time for any reason should contact the course instructor.
Students wishing to withdraw from the course should use the withdrawal form located online at the HCC Online Learning Homepage under Star 3
COURSE SCHEDULE
The course schedule is located within the calendar portion of the course and is available to students on the day that the course opens.
